{"id":443,"date":"2023-03-18T00:00:00","date_gmt":"2023-03-18T00:00:00","guid":{"rendered":"https:\/\/www.commusoft.com\/service-van-design\/"},"modified":"2025-11-12T17:32:51","modified_gmt":"2025-11-12T17:32:51","slug":"van-sign-writing-ideas","status":"publish","type":"post","link":"https:\/\/www.commusoft.com\/en-gb\/blog\/van-sign-writing-ideas\/","title":{"rendered":"Expert Van Sign Writing Ideas to Improve Your Service Vans"},"content":{"rendered":"<p class=\"has-medium-font-size\"><strong><em>We&#8217;re exploring ideas from van sign writing experts and covering all the info you need to know to improve your service van designs!<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>Discover how your vans can help you to make an amazing first impression&#8230;<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<p>But before we dive in, have a think:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do the designs on your vans say about your business?<\/li>\n\n\n\n<li>What do customers think when they see your brand?<\/li>\n\n\n\n<li>How exactly do you create a fantastic design?<\/li>\n<\/ul>\n\n\n\n<p>To help answer these questions, we&#8217;ve collected tips from vehicle signage experts from across the globe. From discussing how much to spend, design ideas, and pitfalls to avoid, there&#8217;s a lot to learn. <\/p>\n\n\n\n<p>Let&#8217;s dive in so you can transform your service vans into eye-catching, lead-generating machines!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\"><span class=\"hs-cta-node hs-cta-a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\" id=\"hs-cta-a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/530619\/a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/530619\/a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b.png\"  alt=\"subscribe to the commusoft newsletter\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(530619, 'a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"anc1\">Why you Should Care about your Service Van Designs<\/h2>\n\n\n\n<p>If you&#8217;re looking for strategies to <a href=\"https:\/\/www.commusoft.com\/en-gb\/blog\/tips-to-maximise-sales\">maximise sales<\/a> then improving brand awareness can be transformative.<\/p>\n\n\n\n<p>Here&#8217;s why you should care about van sign writing and ideas that can boost your brand: <\/p>\n\n\n\n<ol class=\"wp-block-list has-medium-font-size\">\n<li><em>A well-designed service van creates confidence and trust.<\/em><\/li>\n\n\n\n<li><em>Vehicle signage deters thieves.<\/em><\/li>\n\n\n\n<li><em>Your fleet\u2019s branding builds credibility.<\/em><\/li>\n\n\n\n<li><em>Vehicle signs reach customers where they are.<\/em><\/li>\n\n\n\n<li><em>Caring for your service fleet gives customers confidence.<\/em><\/li>\n\n\n\n<li><em>Van graphics can attract a lot of attention.<\/em><\/li>\n\n\n\n<li><em>Van graphics are cheaper than other types of advertising.<\/em><\/li>\n\n\n\n<li>Vehicle signage generates leads<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. A well-designed service van inspires confidence and builds trust.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;From a customer&#8217;s perspective, their concern is <span style=\"font-weight: bold;\">avoiding a &#8216;cowboy&#8217;<\/span>. They don&#8217;t want to lose money to a trader who disappears after doing a bad job, or who doesn&#8217;t do the job at all.<\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Think from that perspective about how a blank van looks versus a professional van wrap.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: bold;\">\u2014Barry Gibbons, Director of <\/span><a href=\"https:\/\/www.vansignsonline.co.uk\/about-us.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\"><span style=\"font-weight: bold;\">Van Signs Online Ltd<\/span><\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a UK-based vehicle and van sign writing&nbsp;manufacturer, they know their way around creating amazing designs for your service vans.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Stand-out service van design can deter thieves.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Having <span style=\"font-weight: bold;\">an easily identifiable vehicle can act as a theft deterrent,<\/span> which can potentially contribute to cheaper insurance premiums.&#8221;<\/span><\/em><\/p>\n<cite><a href=\"https:\/\/www.confused.com\/van-insurance\/guides\/how-to-improve-van-security\" target=\"_blank\" rel=\"noreferrer noopener\">Confused.com<\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: bold;\">\u2014Jeff Bufton, Operations Manager at <\/span><a href=\"https:\/\/www.signsexpress.co.uk\/our-work\" target=\"_blank\" rel=\"noreferrer noopener\">Signs Express<\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With over 65 production centres across the UK and Ireland, they&#8217;re <span style=\"font-weight: 400;\">in-house designers<\/span><\/span> and<span style=\"font-weight: 400;\"> sign-writing experts that you can rely on.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Your fleet&#8217;s branding builds credibility.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Professionally designed vehicle signage makes your business look <span style=\"font-weight: bold;\">credible<\/span> and <span style=\"font-weight: bold;\">trustworthy<\/span>, it makes your vans stand out against any competitors without signage, and acts as a mobile advertising billboard.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: bold;\">\u2014Matt Green, Graphic Designer at <\/span><a href=\"https:\/\/flamographicdesign.com.au\/graphic-design-portfolio\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\"><span style=\"font-weight: bold;\">Flamo Graphic Design<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p>Based in <span style=\"font-weight: 400;\">Australia, they offer c<\/span>ustom <span style=\"font-weight: 400;\">logo designs, as well as custom-made graphic designs and branding.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Vehicle signs reach customers where they are.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Van graphics are particularly important for companies like plumbers, electricians, and gas engineers because most customers don&#8217;t even go to their offices. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">A vehicle parked on the street while the tradesperson is working at a customer&#8217;s house can get thousands of views\u2014so vehicle branding can be extremely beneficial as a way to get noticed.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: bold;\">\u2014Elizabeth O&#8217;Connor, Owner of <\/span><a href=\"https:\/\/www.fastsigns.com\/80\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"font-weight: bold;\">FASTSIGNS-Lincolnwood<\/span><\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Based in the US, they can handle all of your business visibility needs, including vehicle signage.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2025\/10\/Van-Design-Image-4-1024x1024.png\" alt=\"service van design example from right way plumbing\" class=\"wp-image-9078\" style=\"width:512px;height:512px\"\/><figcaption class=\"wp-element-caption\"><em>Image courtesy of FastSigns<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Caring for your service fleet gives customers confidence.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Whenever I see a vehicle with signage that&#8217;s professionally designed, it gives me the impression that the business owner knows how to take care of their business. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">This gives me the confidence that they&#8217;ll take care of my house when I hire them.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: bold;\">\u2014Stan Tan, Digital Marketing Manager at <\/span><a href=\"https:\/\/selbys.net\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\"><span style=\"font-weight: bold;\">Selby\u2019s<\/span><\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Selby&#8217;s is an Australian printing and signage company with clients like McDonald\u2019s and Mercedes-Benz.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Service van design and graphics can attract a lot of attention.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;The <\/span><a href=\"https:\/\/www.truckinginfo.com\/157526\/importance-of-mobile-truck-van-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">American Trucking Association estimates<\/span><\/a><span style=\"font-weight: 400;\"> that a wrap on a trailer gets 10 million impressions every year. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">If your company is often driving around town for repairs and service calls, then not adding a wrap or graphic to your vehicle means leaving money on the table and missing countless opportunities.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: bold;\">\u2014Matt Fisher, Marketing Director at <\/span><a href=\"https:\/\/www.decalimpressions.com\/company-info\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decal Impressions<\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a US-based van sign writing&nbsp;company, they offer full or partial van wrap designs, vehicle graphics, vinyl cut lettering, magnetic signage, and more.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Van graphics are cheaper than types of advertising.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Vehicle livery is one of the most cost-effective forms of advertising. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Studies found that vehicle graphics had the cheapest cost per impression compared to other forms of traditional advertising, including television, magazine, radio, and outdoor advertising\/graphics. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">With vehicle graphics potentially generating over 30,000 visual impressions per day, this vehicle advertising option really does make an impact.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Jeff Bufton, Signs Express<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Clear service van design can generate leads.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;No one ever walks up to the driver of a blank van and asks for their business card.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons, Van Signs Online Ltd<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anc2\">What Information Should you Give to a Vehicle Signage Designer?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you approach a vehicle signage designer or manufacturer, they&#8217;ll need certain information from you to be sure you get exactly what you need. <\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><em>Get the basics right and don\u2019t forget about safety.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Measure twice, cut once (literally).<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Choose your format.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Offer details on what you want\u2026 but not too many.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Show them the money!<\/em><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Our experts have some suggestions for what details to think about before beginning the process.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Get the basics right and don&#8217;t forget about safety.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Ensure you have high-resolution imagery, company logos <strong>ideally in vector format<\/strong>, and any non-standard fonts ready to keep your brand identity consistent. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Safety requirements should also be considered, such as reflective graphics for vehicles operating on highways.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Jeff Bufton, Signs Express<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Measure twice, and cut once (literally).<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;If you&#8217;re getting a van wrap, measure the van carefully for the space or there&#8217;s a real danger that the wrap company will stretch and distort the wrap design around door handles, taillights and headlights, license plates, and windows. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Measure for the space as though it were a picture going on your living room wall; you wouldn&#8217;t have a wall hanging going halfway across a doorway.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: bold;\">\u2014Judy Cutler, Art Director at Jess Perna Art Studio<\/span>. <\/span><\/p>\n\n\n\n<p>This US-based company<span style=\"font-weight: 400;\"> creates hand-drawn digital art for vehicle signage, vehicle branding\/advertising, and more.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choose your format.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em>&#8220;Car magnets are a great option for businesses that want a quick, inexpensive way to brand their vehicles; they&#8217;re easily removable and can be used among multiple vehicles. <\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>The disadvantages are that they can potentially fly off of the vehicle\u2014especially if they\u2019re not properly secured to a flat surface\u2014and won&#8217;t stick to non-steel surfaces.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>For businesses that want a more elaborate or a larger design, van wraps are an excellent option. Some of the most notable advantages of wraps are that they&#8217;re durable, long-lasting, and offer design versatility. <\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>As far as disadvantages, van wraps can be more costly and require more maintenance than car magnets.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"background-color: transparent;\"><span style=\"font-weight: bold;\">\u2014Ralph Askar, President and CEO of&nbsp;<\/span><a style=\"font-weight: bold;\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en-GB&amp;q=https:\/\/instantimprints.com\/find-a-center\/&amp;source=gmail&amp;ust=1530042269514000&amp;usg=AFQjCNEoWPWmvlrIZBeBpv-3ZXqTHrGyuw\" href=\"https:\/\/instantimprints.com\/find-a-center\/\" target=\"_blank\" rel=\"noopener\">Instant Imprints<\/a>.<\/span><\/p>\n\n\n\n<p>Instant Imprints is<span style=\"background-color: transparent;\"> a US and Canada-based leader in the apparel, sign, and promotional product industries.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Offer details on what you want\u2026 but not too many.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;If you have something specific in mind for your vehicle signage\u2014for example, if you know how much of the van you want covered\u2014it&#8217;s important to let the designer know. You&#8217;ll also need to provide basic details such as your services, contact details, company font, company logo, and brand colours<\/span>.<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">The signwriter will know what materials will be best for each application and can make recommendations to your business. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Remember that the graphic designer is the expert, and given the right information will create the best result.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Green, Flamo Graphic Design<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Show them the money!<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;In addition to letting us know what information you want to put on your vehicle, we would need to know the year, make and model of the vehicle. It&#8217;s also extremely helpful to know your budget. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">We can provide van graphics for very simple and economical ideas, to something very complex, like a full wrap.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Elizabeth O&#8217;Connor, FASTSIGNS-Lincolnwood<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anc3\">How do you Decide which Design Ideas to Choose?<\/h2>\n\n\n\n<p>If you&#8217;ve got a totally white van, sign-writing ideas might even seem a bit overwhelming. <\/p>\n\n\n\n<p>It&#8217;s a lot like looking at a blank page and wondering where to begin. To get over the mental block, it helps to break what you want to do into simple steps.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Below, we&#8217;ve outlined some of the advice from experts; their guidance can help you to think up work van designs that look attractive and professional<\/span>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For a good visual example, check out Warm for Life&#8217;s vans. They&#8217;re a Beeston-based plumbing, heating, and gas services company that won <\/span>Which?<span style=\"font-weight: 400;\"> magazine&#8217;s national award for <\/span><a style=\"font-weight: bold;\" href=\"https:\/\/www-nottinghampost-com.cdn.ampproject.org\/c\/s\/www.nottinghampost.com\/news\/blog\/beeston-company-wins-award-van-1594378.amp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"font-weight: bold;\">Vehicle of the Year<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list has-medium-font-size\">\n<li><em>Outline your text.<\/em><\/li>\n\n\n\n<li><em>Find the right font.<\/em><\/li>\n\n\n\n<li><em>Don\u2019t mix your media.<\/em><\/li>\n\n\n\n<li><em>Should you rethink your vehicle branding?<\/em><\/li>\n\n\n\n<li><em>Keep it simple.<\/em><\/li>\n\n\n\n<li><em>Skip the stock photos.<\/em><\/li>\n\n\n\n<li><em>Show your face.<\/em><\/li>\n\n\n\n<li><em>Make space.<\/em><\/li>\n\n\n\n<li><em>Be unique.<\/em><\/li>\n\n\n\n<li><em>Start big, go small<\/em><\/li>\n\n\n\n<li><em>Group the elements.<\/em><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Outline your text.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Primary colours stand out best at a distance. Also, it&#8217;s important to have a stroke, which is an outline colour, around the text; yellow with a black stroke stands out the most.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Judy Cutler, Jess Perna Art Studio<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Find the right font.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><span style=\"font-weight: 400;\"><em>&#8220;Fonts need to be simple and easy-to-read &#8216;paragraph text&#8217;\u2014 fonts like Futura or Helvetica are good examples. Fonts that are flashy or decorative are going to be difficult to read, especially on a moving vehicle. If the business&#8217;s branding already uses decorative fonts and low-contrast colours, you&#8217;ll need to make a compromise. <\/em><\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Include the low-contrast colours, but let the designer use additional colours to help them &#8216;pop&#8217;. Use a more legible font on the vehicle signage and add it to your business&#8217;s brand assets to be used from this point on.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Green, Flamo Graphic Design<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Don&#8217;t mix your media.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;<span style=\"font-weight: bold;\">Be consistent with existing branding,<\/span> whether that&#8217;s on your website, Facebook, or promotional flyers. I believe it&#8217;s important in the conversion process that the customer knows they&#8217;re dealing with the right business. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\"><span style=\"font-weight: bold;\">Having a mix of styles across different media could confuse the customer<\/span>.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons, Van Signs Online Ltd<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Should you rethink your branding?<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;The most effective wrapped vehicles are those that have solid design and utilise good branding. This may be an opportunity to look at your brand. Does it need to be refreshed? What could you do better?&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Fisher, Decal Impressions<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2025\/10\/Van-Design-Image-5-1024x1024.png\" alt=\"service van design example from sure thing pest control\" class=\"wp-image-9079\" style=\"width:512px;height:512px\"\/><figcaption class=\"wp-element-caption\"><em>Image courtesy of Decal Impressions<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Keep it simple.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;The message should be simple. If it&#8217;s too text-heavy, for example, it will be hard to read. The most important information should be the largest and very visible; typically this is the company name.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Elizabeth O&#8217;Connor, FASTSIGNS-Lincolnwood<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Skip the stock photos.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Avoid stock photos, as they&#8217;re easy to spot and [can easily] look unprofessional. Organise a photoshoot if you&#8217;re planning on including any photography in your signage.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Green, Flamo Graphic Design<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Show your face.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Businesses owners like plumbers and electricians tend to like big head\/little body caricatures because they gain facial recognition. Then, when they knock on the door of a client, they&#8217;re recognised and the client is not fearful of allowing them entrance. They also get recognised in their area by people on the street, which helps with promotion.&#8221;<\/span><\/em><\/p>\n\n\n\n<p><strong>\u2014Judy Cutler, Jess Perna Art Studio<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">8. Make space.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Each element of the design needs space around it, which designers refer to as negative space. It gives more visual impact and makes the design look more premium. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">If you add too much information, the negative space disappears and you end up with a cluttered and cheap-looking result.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons, Van Signs Online Ltd<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Be unique.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Consider: What makes you different than Bob\u2019s Electrician down the road? Will your signage stand out in a traffic jam, or will the colours blend in with the other vehicles?&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Stan Tan, Selby\u2019s<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2025\/10\/Van-Design-Image-3-1024x1024.png\" alt=\"service van design example from carolina restoration services\" class=\"wp-image-9080\" style=\"width:512px;height:512px\"\/><figcaption class=\"wp-element-caption\"><em>Image courtesy of Selby&#8217;s<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">10. Start big, go small.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;What sizes will you need for your ad? &nbsp;Write up a list of potential uses: business cards, signs, billboards, truck or car wraps, door hangers, flyers, print ads, magnets, etc. It&#8217;s important to order the largest size then reduce as needed, as using a small digital file and enlarging it will make it pixelate.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Judy Cutler, Jess Perna Art Studio<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Group the elements.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Stick to one or two main colours, with a possible extra accent. Use the same colours and font style for similar elements\u2014for example, put all contact details in the same style\u2014and differentiate the sections of the design by using different colours\/font styles.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons, Van Signs Online Ltd<span style=\"background-color: transparent;\">&nbsp;<\/span><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anc4\">What Information Should you Include on your Vans?<\/h2>\n\n\n\n<p>If you&#8217;re looking to build your brand, then improved service van designs can help draw customers in\u2014and the business details you include are what will help them make a buying decision and hire you.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our signage pros offer a wide variety of advice, but it&#8217;s also important to notice that they don&#8217;t all agree, showing that you have some latitude in your choices. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take it all on board and decide what&#8217;s best for your business.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><em>Show your speciality.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Appeal to your customer base.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Eliminate the email.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Include social only if you\u2019re on social.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Cater to drivers.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Catch their attention.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Head off expensive changes.<\/em><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Show your speciality.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Think about what&#8217;s most important for you to communicate; this is typically the <span style=\"font-weight: bold;\">company name, your company logo, and a means of being contacted<\/span> like your website or phone number. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">If there&#8217;s something special about the company that they want to promote, like 24-hour service, that would be excellent to include. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Hours are probably less important because most trades work the same hours\u2014unless people are on-call round the clock, available weekends, or something unusual like that.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Elizabeth O&#8217;Connor, FASTSIGNS-Lincolnwood<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Appeal to your customer base.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Businesses need to consider who their customers are, and what it is about the services they are offering that would appeal to consumers.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Fisher, Decal Impressions<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Eliminate the email.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;The two most important details are your phone number and your website. Emails will be too long, and people generally don\u2019t remember them.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Stan Tan, Selby\u2019s<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Include social only if you&#8217;re genuinely on social.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;If your company is active on social media (posts regularly, interacts with followers, etc.) then I would suggest adding your social media accounts. If your company is not active, then I would suggest that they do not add their social media accounts.<\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\"> You don&#8217;t want to direct a customer to somewhere that&#8217;s not a good representation of your company. An inactive social media account could deter a potential customer from hiring you.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Fisher, Decal Impressions<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Cater to drivers.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;70% of the time people will be looking at your van signage while driving, so it needs to communicate everything as quickly and simply as possible. I would include a web address as well as a very brief service description. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">If you have a web address on your van, I&#8217;d leave the social media off, but otherwise, it&#8217;s OK to include it. I almost never include a phone number on vehicle signage because nobody will remember it or write it down, but a web address is easily remembered.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Green, Flamo Graphic Design<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Catch their attention.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;In theory, you have around three seconds to capture the attention of a potential customer. The company name and logo should be easy to find for potential customers who may be looking at the passing van, and contact details clearly legible.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Jeff Bufton, Signs Express<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2025\/10\/Van-Design-Image-2-1024x1024.png\" alt=\"service van design example from teekay  pipe coupling\" class=\"wp-image-9081\" style=\"width:512px;height:512px\"\/><figcaption class=\"wp-element-caption\"><em>Image courtesy of Signs Express<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Head off expensive changes.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><span style=\"font-weight: 400;\"><em>&#8220;Avoid things that are likely to change, such as opening hours or pricing. Remember that the signs will last 5+ years.&#8221;<\/em><\/span><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons, Van Signs Online Ltd<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anc5\">The 3 Big Van Sign Writing Design Mistakes to Avoid:<\/h2>\n\n\n\n<p>Our experts shared the most common mistakes they see businesses make when it comes to van signage ideas and vehicle advertising. Heed their warnings and don&#8217;t let your vehicles let you down!<\/p>\n\n\n\n<ol class=\"wp-block-list has-medium-font-size\">\n<li><em>Don&#8217;t shop by price.<\/em><\/li>\n\n\n\n<li><em>Don&#8217;t add too much text to your van<\/em>.<\/li>\n\n\n\n<li><em>Be careful to avoid typos and spelling errors.<\/em><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Don&#8217;t shop by price.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;The main mistake is chasing the best price and assuming all signage is made equal. The materials may look the same, and when newly applied they will all look great, but it&#8217;s one, two, or more years down the line that the quality of the material shows.<\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\"><span style=\"font-weight: bold;\">Choosing the cheapest price nearly always means choosing the shortest lifespan<\/span>\u2014there are plenty of vans out there with faded out signs as they weren&#8217;t properly laminated, or with peeling off pieces or a &#8216;dirt border&#8217; around the lettering where the material has shrunk back, leaving the adhesive for dirt to stick to.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons, Van Signs Online Ltd<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Don&#8217;t add too much text to your van.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em>&#8220;The most common mistake tradesmen make when getting their vehicle signage made is including way too much information. A huge list of services crammed into a small space along with all of their contact details always looks terrible and results in a jumbled mess that&#8217;s hard to read. Keep it simple!&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Green, Flamo Graphic Design<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Be careful to avoid typos and spelling errors.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Proofread the proof. It&#8217;s surprising how many people get their own phone numbers wrong!&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons, Van Signs Online Ltd<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anc6\">Can you Afford to Wrap Vans in New Designs?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Vehicle signage can be a major expense if you have an entire fleet of vans to wrap. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here&#8217;s what our experts suggest you do to cope with the costs:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><em>Less is more, but don\u2019t go cheap!<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Ask about more economical options.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>DIY your vehicle signage.<\/em><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Adjust your attitude<\/em><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Less is more, but don&#8217;t go cheap!<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;I&#8217;d say it&#8217;s better to have less signage in better quality material than to go cheap on the material in the hope of getting more on the van.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons, Van Signs Online Ltd<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2025\/10\/Van-Design-Image-1-1024x1024.png\" alt=\"service van design example from andy brown home maintenance\" class=\"wp-image-9082\" style=\"width:512px;height:512px\"\/><figcaption class=\"wp-element-caption\"><em>Image courtesy of Van Signs Online<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ask about more economical options.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;By working with an expert signs and graphics company, companies can make sure they get the most out of their budget and minimise costs whilst still making a big impact on the road. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Partial wrapping, cut vinyl graphics, and clever design can create stunning results for smaller budgets.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Jeff Bufton, Signs Express<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. DIY your service van design.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Self-fitting is a good option. The fitting is easy compared to the work most tradespeople carry out day-to-day. It saves money, meaning reduced cost or better materials. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Also, the fitting can be done as time allows, meaning your van doesn&#8217;t have to be off the road while in the hands of a sign company.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Barry Gibbons Van Signs Online Ltd<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Adjust your attitude.<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">&#8220;Here&#8217;s the thing: If you&#8217;re improving your business in any way, it&#8217;s an investment, not an expense.<\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">Professionally designed vehicle signage increases your brand awareness and will help you get more customers, so the investment is going to be reclaimed easily. <\/span><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em><span style=\"font-weight: 400;\">It may only take a couple of jobs to recoup the entire spend.&#8221;<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u2014Matt Green, Flamo Graphic Design<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Can a Van Sign Writing Influence Sales?<\/h2>\n\n\n\n<p>Only you can forge your brand&#8217;s identity!<\/p>\n\n\n\n<p>Whether it&#8217;s time to redesign your vans, or if you&#8217;re starting out from scratch, the tips above will help you attract new customers and create a strong brand identity.<\/p>\n\n\n\n<p>Of course, getting your customer&#8217;s attention is just one part of the successful sales process.<\/p>\n\n\n\n<p>To find success, you&#8217;ll need to create comms and use proposal management software to create proposals that match the quality of your branding.<\/p>\n\n\n\n<p>And we can help there, too&#8230;<\/p>\n\n\n\n<p>Commusoft has created an <a href=\"https:\/\/www.commusoft.com\/en-gb\/industries\/field-service-management-software\">field service management software<\/a> and <a href=\"https:\/\/www.commusoft.com\/en-gb\/features\/field-sales-crm\">Sales CRM<\/a> to enable your business to manage all the new leads your eye-catching vans will no doubt send your way!<\/p>\n\n\n\n<p>From tracking fresh job opportunities, to managing your sales pipeline, and even building beautiful proposals, <a href=\"https:\/\/www.commusoft.com\/en-gb\/resources\/stop-quoting-start-selling-guide\">Stop Quoting, Start Selling<\/a>, today:<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\"><span class=\"hs-cta-node hs-cta-a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\" id=\"hs-cta-a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/530619\/a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/530619\/a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b.png\"  alt=\"subscribe to the commusoft newsletter\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(530619, 'a2a1dc70-ba7e-4eea-9a46-e8b7afa8cf3b', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->","protected":false},"excerpt":{"rendered":"<p>We&#8217;re exploring ideas from van sign writing experts and covering all the info you need to know to improve your service van designs! Discover how your vans can help you to make an amazing first impression&#8230; But before we dive in, have a think: To help answer these questions, we&#8217;ve collected tips from vehicle signage&hellip;<\/p>","protected":false},"author":6,"featured_media":3735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>See van sign writing ideas that&#039;ll showcase your brand<\/title>\n<meta name=\"description\" content=\"Are your vans getting your business the attention it deserves? 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Discover expert tips and generate van sign writing ideas of your own!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commusoft.com\/en-gb\/blog\/van-sign-writing-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Commusoft\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/Commusoft\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-18T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T17:32:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2023\/03\/van-sign-writing-ideas-blog-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rhys Pattimore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@commusoft\" \/>\n<meta name=\"twitter:site\" content=\"@commusoft\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhys Pattimore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commusoft.com\/blog\/van-sign-writing-ideas\/\",\"url\":\"https:\/\/www.commusoft.com\/blog\/van-sign-writing-ideas\/\",\"name\":\"See van sign writing ideas that'll showcase your brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.commusoft.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commusoft.com\/blog\/van-sign-writing-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commusoft.com\/blog\/van-sign-writing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2023\/03\/van-sign-writing-ideas-blog-cover.jpg\",\"datePublished\":\"2023-03-18T00:00:00+00:00\",\"dateModified\":\"2025-11-12T17:32:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.commusoft.com\/#\/schema\/person\/9e92fe164170178dda36709abbead768\"},\"description\":\"Are your vans getting your business the attention it deserves? 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