{"id":907,"date":"2021-12-21T00:00:00","date_gmt":"2021-12-21T00:00:00","guid":{"rendered":"https:\/\/www.commusoft.com\/does-good-better-best-pricing-help-you-sell-more\/"},"modified":"2025-12-11T03:38:12","modified_gmt":"2025-12-11T09:38:12","slug":"does-good-better-best-pricing-help-you-sell-more","status":"publish","type":"post","link":"https:\/\/www.commusoft.com\/en-us\/blog\/does-good-better-best-pricing-help-you-sell-more\/","title":{"rendered":"Does Good, Better, Best Pricing Help You Sell More?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><span style=\"font-weight: 400;\"><strong><em>There is a lot to consider when deciding how much to charge for your services. <\/em><\/strong><\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-weight: 400;\"><strong><em>Location, customer demographics, team experience&#8211;the list goes on. However, it\u2019s equally important to determine <\/em><\/strong><\/span><i><span style=\"font-weight: 400;\"><strong><em>how <\/em><\/strong><\/span><\/i><span style=\"font-weight: 400;\"><strong><em>you will charge, and that\u2019s where the good, better, best pricing method comes in.&nbsp;&nbsp;<\/em><\/strong><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">We hear from field services businesses who are unsure if this tiered structure will work well for them. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why we\u2019ve put together this post: to help answer the most common questions we\u2019ve been asked. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to dive in, let\u2019s get started!&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d7a090d1-6a09-439e-97f2-c20c3af35726\"><span class=\"hs-cta-node hs-cta-d7a090d1-6a09-439e-97f2-c20c3af35726\" id=\"hs-cta-d7a090d1-6a09-439e-97f2-c20c3af35726\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/530619\/d7a090d1-6a09-439e-97f2-c20c3af35726\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-d7a090d1-6a09-439e-97f2-c20c3af35726\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/530619\/d7a090d1-6a09-439e-97f2-c20c3af35726.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(530619, 'd7a090d1-6a09-439e-97f2-c20c3af35726', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-what-is-good-better-best-pricing\">What is Good, Better, Best Pricing?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Most of us choose services from good, better, best pricing structures daily, even if we aren\u2019t aware of it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Think of when you\u2019re at the gas station and decide between regular, premium, and super fuel. Or at the movie theater and have the option for a small, medium, or large popcorn. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And we even pick from tiered pricing when we travel&#8211;will you be booking a coach, economy, or business class ticket?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ultimately, good, better, best pricing is a way to present all possible options to customers. The structure starts with the most basic services provided, and then each tier adds incremental value along with a price increase.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So how does this work for a field service business? While it really is dependent on the types of jobs you offer, <\/span><a href=\"https:\/\/www.commusoft.com\/en-us\/features\/service-contract-management-software\/\"><span style=\"font-weight: 400;\">service contracts<\/span><\/a><span style=\"font-weight: 400;\"> are a great way to offer tiered pricing. Here are some great industry examples:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Plumbing<\/strong><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2025\/10\/5-e1630076000659.jpg\" alt=\"Three pricing options\" class=\"wp-image-13484\" style=\"width:650px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">HVAC<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2025\/10\/5-1.jpg\" alt=\"Pricing table for good better best pricing\" class=\"wp-image-13485\" style=\"width:650px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Electrical<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.commusoft.com\/wp-content\/uploads\/2025\/10\/5-2.jpg\" alt=\"Two pricing options for good better best pricing\" class=\"wp-image-13486\" style=\"width:650px\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Of course, when we\u2019re presented with too many options, it can make decisions difficult. For this reason, some field service businesses have reservations when determining if good, better, best pricing is the right fit for them.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-can-it-really-help-my-technicians-sell-more\">Can it Truly Help My Technicians Sell More?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you aren\u2019t using this pricing structure, you\u2019re most likely quoting customers a single rate for service. This isn\u2019t a bad method by any means, but it might be making life more difficult for your technicians.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why? Well, if they offer only one rate and it\u2019s a quote on the higher end, your customer might just say, \u201cThe competitor will do it for less.\u201d And odds are, they will find a rival company who can. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That competitor probably isn\u2019t as experienced or professional as you, though. After all, they don\u2019t say \u201cbuy it cheap, buy it twice\u201d for nothing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since most customers focus on price, it can be difficult for them to appreciate the impact of their choice from a simple estimate. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, unless your technician is the best salesperson of all time, they may just miss out on the job<\/span> or upselling opportunity.<\/p>\n\n\n\n<p>With <strong>good, better, best pricing<\/strong>, making the sale becomes easier:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If the customer wants more, upselling to \u201cbest\u201d becomes straightforward by highlighting the added value.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technicians typically recommend the \u201cbetter\u201d option.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If that\u2019s too much, the \u201cgood\u201d option is still available.<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">We\u2019ll go into more detail about this a bit later, but also consider the visual appeal of presenting these three options to a customer. With a singular quote, they\u2019re only seeing one possibility. With good, better, best quotes they\u2019re seeing all of the options and how they compare.&nbsp;<\/span><\/p>\n\n\n\n<p>Think of it like an ice cream shop:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full sundae: $3.50<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single scoop: $2.25<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scoop with a topping: $2.75<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Your decision isn\u2019t necessarily based on price alone anymore. You\u2019re thinking, <\/span><i><span style=\"font-weight: 400;\">what is the best value?&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And when selling, you always want the customer\u2019s focus to be on the value of your product&#8211;not the cost.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What this all boils down to is yes, tiered pricing can help your technicians sell more. That is, if you price your service options correctly.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-how-does-pricing-work-for-good-better-best-options\">How Does Pricing Work for Good, Better, Best Options?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Firstly, determining <\/span><a href=\"https:\/\/www.commusoft.com\/en-us\/blog\/what-service-call-fee-should-i-charge\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">how much you should charge<\/span><\/a><span style=\"font-weight: 400;\"> can always feel a bit uncertain. You want to price high enough to make a profit, but also fairly, without taking a loss. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you offer good, better, best pricing it\u2019s especially important to be confident, because these flat rate fees won\u2019t be negotiable in most cases.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why we\u2019ve put together our best tips for structuring your tiered pricing.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-decide-on-the-packages-you-will-offer\">1. Decide on the Packages You Will Offer<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your business is awesome, and you already offer a ton of great services. Maybe you do both heating and plumbing, or heating and electrical, or commercial and residential work. It might be tempting to want to offer more than three plans, and in some cases it may make sense.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, it\u2019s important to keep in mind that offering too many options may overwhelm customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead, really focus on what you\u2019re going to include in your good, better, best pricing options.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When deciding on the services included in each plan, consider what will have the widest appeal. Intentionally put together packages by grouping services that go well together.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The idea is to make each plan an option for your customers, with more value added at each increased price point. Don\u2019t be tempted to make your \u201cgood\u201d package completely unsuitable so buyers have to pick your \u201cbetter\u201d option. They\u2019ll pick up on this quickly&#8211;and it probably won\u2019t go over well.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather, really focus on creating packages with your customer in mind. What will they find valuable about each pricing option?&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-determine-who-your-good-better-best-pricing-options-are-for\">2. Determine Who Your Good, Better, Best Pricing Options Are For<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Secondly, does your field service business target high-end spenders? Or do you cater to more budget-conscious customers? And what do your customers <\/span><i><span style=\"font-weight: 400;\">really <\/span><\/i><span style=\"font-weight: 400;\">want from your business?&nbsp;<\/span><\/p>\n\n\n\n<p>Do your customers care more about experience or cost? Or do they make decisions based on a balance of both?<\/p>\n\n\n\n<p>Understanding who your customers are allows you to tailor your offerings to meet their exact needs.<\/p>\n\n\n\n<p>This makes your good, better, best pricing model even more effective.<\/p>\n\n\n\n<p>Example: If your customers value speed of service:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cGood\u201d plan: standard two-day service<\/li>\n\n\n\n<li>\u201cBetter\u201d plan: guaranteed service within 24 hours<\/li>\n\n\n\n<li>\u201cBest\u201d plan: same-day service promise<\/li>\n<\/ul>\n\n\n\n<p>Not sure who your target customer is?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Look at past jobs, notes, and conversations to identify patterns and preferences<span style=\"font-weight: 400;\"> <\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start by reviewing your customer database<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">This can help you to create a persona. See what trends you can identify, and then start implementing them in your good, better, best pricing.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-service-packages-target-audience-your-prices\">3. Service Packages + Target Audience = Your Prices<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to complete steps one and two before getting to three &#8211; only then can you accurately price your services. Before thinking about what you\u2019ll charge, you need a concrete understanding of each service you\u2019re offering and the value it provides for your target customer.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If an in depth breakdown on how to charge for services would be helpful, you can <\/span><a href=\"https:\/\/www.commusoft.com\/en-us\/resources\/how-to-price-for-profit-checklist\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">download our pricing for profit guide<\/span><\/a><span style=\"font-weight: 400;\">. <\/span>Otherwise, we&#8217;ll turn to expert <a href=\"https:\/\/www.consultingsuccess.com\/value-based-pricing#elliot\" target=\"_blank\" rel=\"noreferrer noopener\">Perry Marshall<\/a>, for his guidance on value-based pricing:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The most important thing about fees is that 1\/5 of the people will spend 4x the money. Then 1\/5 of those people will spend 4x the money. So if you have 25 clients giving you $1,000, five of them will give you $4,000 and one will give you $16,000 which means if you&#8217;re only offering the $1,000 package you&#8217;re getting $25,000 but you&#8217;re leaving $32,000 on the table.<\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re diligent in your planning and research for your good, better, best pricing structure, you\u2019re sure to see positive results. By creating comprehensive packages focused on what your customers really want, it will be easier for your technicians to sell them on the value of your plans.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are many ways to present these options, though. Which is why so many field service companies ask&#8230;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-what-s-the-best-way-to-market-my-tiered-pricing\">What\u2019s the Best Way to Market Tiered Pricing?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As good, better, best pricing becomes increasingly popular, it\u2019s important to differentiate yourself from competitors using this structure. And we don\u2019t just mean by offering better prices or more services; how you present your tiered prices matters.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consider how you\u2019ll visually design your packages. If you\u2019ll showcase them on your website, make sure the plans are featured on the same page. Don\u2019t make customers click from one tab to another trying to understand the differences in each option.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you create a chart showcasing each plan, make sure the services in each one match up. It can be confusing if all three plans offer a free diagnostic, but it\u2019s at the top of the \u201cgood\u201d column and the bottom of the \u201cbetter\u201d column. This can easily confuse customers and detract from the value of the plans.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also be mindful of the words you include in your good, better, best pricing. For example, if you work with higher-end customers, alternative phrasings like \u201cstandard, premium, deluxe\u201d may have more of an impact. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even just including \u201cOur Most Popular Option!\u201d under the \u201cbetter\u201d heading may be what convinces a customer it\u2019s the plan for them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And, perhaps most importantly, don\u2019t hide your packages! If you plan to use good, better, best pricing options for service contracts, make sure to have a dedicated page on your website for this. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Advertise the awesome options you can provide, don\u2019t leave it a mystery for your customers to solve.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By showcasing your offers on your website and giving customers all the information upfront, it will be easier for them to determine if they want to purchase your services. It\u2019s an easy way to generate more sales with minimal effort!&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anchor5\">Other Common Pricing Strategies<\/h2>\n\n\n\n<p>The Good, Better, Best pricing structure is amazing in the right situation. If you\u2019re looking for something a bit different, take a look at the other pricing strategies listed below.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Value-Based Pricing<\/h3>\n\n\n\n<p>Using a <em>Value-Based Pricing<\/em> model may require some additional market research, but its a great tool for figuring out what people are willing to pay!&nbsp;<\/p>\n\n\n\n<p>Once you gather enough information on your audience, you\u2019ll understand how they view your product (or how much they want to pay for it) and can set the price accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitive Pricing<\/h3>\n\n\n\n<p><em>Competitive Pricing <\/em>is exactly what it sounds like &#8211; setting your prices in line with the competitions. This is a good strategy for businesses that are just breaking into a new market.&nbsp;<\/p>\n\n\n\n<p>While this doesn\u2019t leave a lot of room for pricing adjustments, you\u2019ll get valuable information on how your product performs compared to a competitors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Price Skimming<\/h3>\n\n\n\n<p>The <em>Price Skimming<\/em> strategy is commonly used in the video game industry. Offering new products (or games) at the highest possible price and lowering them over time once the initial rush to get the product slows down.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll need a specific plan and type of service or product to take this approach, but its great for maximizing sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Undercut Pricing<\/h3>\n\n\n\n<p><em>Undercut Pricing<\/em> is an effective strategy for businesses looking to break into a market or increase the number of sales they make.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll need a product or service that\u2019s frequently used by society; and some good marketing behind it to prove why the lower price for your product will be just as good as the rest (you get what you pay for).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Percentage Pricing<\/h3>\n\n\n\n<p><em>Percentage Pricing<\/em> is one of the most straightforward and effective strategies. After calculating out the costs of producing a product or service, just add a percentage to the total to get your sale price.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s say a product cost $12 to make and the company producing them adds 25% on top of that to ensure they always make profit. The sale price for each $12 product would be $15 dollars, resulting in a $3 profit for every product sold.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway-on-selling-more-with-good-better-best-pricing\">Selling More with Good, Better, Best Pricing<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">All in all, this pricing structure is a great way for field service businesses to sell more. By presenting customers with options, they can evaluate the value of each one and what suits their needs most. <\/span><\/p>\n\n\n\n<p>When you have a comprehensive <a href=\"https:\/\/www.commusoft.com\/en-us\/features\/field-sales-crm\">sales platform<\/a> to manage your options and send proposals to clients, it t<span style=\"font-weight: 400;\">akes the pressure off of your technicians and enables them to become advisors versus salespeople\u2014and that\u2019s one of the best&nbsp;ways to sell. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It allows them to demonstrate their knowledge and recommend what will be best for the customer, without coming across as pushy or trying to upsell them on services they don\u2019t need.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a model based on education and transparency, which is why it works so well. To ensure success, make sure you keep your packages customer focused and comprehensive. Tailor your plans based on research, and don\u2019t just wing your pricing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And once you have your good, better, best plans ready to go, make sure you\u2019re using <a href=\"https:\/\/www.commusoft.com\/en-us\/industries\/field-service-management-software\">field service management software<\/a> to streamline your operations an<\/span>d increase revenue!<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d7a090d1-6a09-439e-97f2-c20c3af35726\"><span class=\"hs-cta-node hs-cta-d7a090d1-6a09-439e-97f2-c20c3af35726\" id=\"hs-cta-d7a090d1-6a09-439e-97f2-c20c3af35726\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/530619\/d7a090d1-6a09-439e-97f2-c20c3af35726\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-d7a090d1-6a09-439e-97f2-c20c3af35726\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/530619\/d7a090d1-6a09-439e-97f2-c20c3af35726.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(530619, 'd7a090d1-6a09-439e-97f2-c20c3af35726', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n","protected":false},"excerpt":{"rendered":"<p>There is a lot to consider when deciding how much to charge for your services. Location, customer demographics, team experience&#8211;the list goes on. However, it\u2019s equally important to determine how you will charge, and that\u2019s where the good, better, best pricing method comes in.&nbsp;&nbsp; We hear from field services businesses who are unsure if this&hellip;<\/p>\n","protected":false},"author":6,"featured_media":3816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Implementing a Good, Better, Best, Pricing Structure<\/title>\n<meta name=\"description\" content=\"One of the best ways to appeal to the most customers is with the good, better, best pricing structure! 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